Sheryl Cole // Design Director, Illustrator and all-round creative professional.
Forever giving my creative curiosity free reign, improving my craft.
I care deeply about visual storytelling and bringing ideas to life, whether that is—
- crafting typography
Whatever the medium, the core of my design work is based on understanding a brand/product and highlighting its true essence with a strategic, thoughtful, curious approach. Creating a presence in the market, in the right environment to speak to the right audience and flourish. I am always aiming for a result that produces ‘a smile in the mind’ and on the face of my clients within time and budget.
I have worked for 16 years within the advertising & design industry. In that time I’ve been fortunate to work with a wide range of local and international clients, from multinational blue chips to start-ups, in the areas of arts, lifestyle, health, fashion, travel, auto, technology, publishing, retail and FMCG.
Now as an independent creative, I can manage a project from initial client briefing to launch and beyond. Similarly I can work seamlessly as the creative lead within an assembled project team.
- generating creative ideas
- art direction
- design strategy
- graphic design
- logos, brand design and development
- stationery and collateral design
- packaging design
- marketing collateral
- website design
- books & publications
- character design