If You Don’t Understand People, You Don’t Understand Business

August 30th, 2011

Thought i’d share this Fantastic presentation by Simon Sinek via 99percent – If you don’t understand people, you don’t understand business. This wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things….Enjoy (I did)

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