Wotnot products are eco friendly, biodegradable & organic. Gentle for you, your family and the environment. Made from 100% wot's good. 0% wot's not.
Wotnot’s original packaging failed to communicate the exceptional quality of its natural ingredients. Brand loyalty was high, but visual equity was very low. For a natural /organic product, the price was at a premium and the branding was not delivering on premium cues. There was also a disconnect between the “retail” look and the premium price of the products.
Contracted by Sydney agency thINK, I developed a packaging design that captured a more premium feel, warmed up the brand personality to achieve an eco-friendly feel. The design solution needed to work across their entire range and be future friendly for new products.
Deliverables. Packaging design, Rollout across product range.
Category: Print & Packaging