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Wotnot products are eco friendly, biodegradable & organic. Gentle for you, your family and the environment. Made from 100% wot's good. 0% wot's not.

Wotnot’s original packaging failed to communicate the exceptional quality of its natural ingredients. Brand loyalty was high, but visual equity was very low. For a natural /organic product, the price was at a premium and the branding was not delivering on premium cues. There was also a disconnect between the “retail” look and the premium price of the products.

Contracted by Sydney agency thINK, I developed a packaging design that captured a more premium feel, warmed up the brand personality to achieve an eco-friendly feel. The design solution needed to work across their entire range and be future friendly for new products.

Deliverables. Packaging design, Rollout across product range.