Tree your world
Tree your world are taking the first step toward an eco-friendly global economy by enlisting environmentally conscious organisations and individuals to join in and help nature help itself. By planting trees, very special Grand Empress (Paulownia) trees – that vacuum carbon from the air, add nutrients to the soil and provide a commercially viable alternative to the wanton destruction of our forests.
I was contracted to redesign Tree your world's logo - being the third designer on this project a more in depth look into the company was needed. It wasn't long tho before I woo'ed them with this creation, a logo which they connected with and loved.
Final logo symbolises; life rings of a tree, water droplets, oxygen, conversation signals, the link (interaction) between people and nature.
Deliverables: Logo design, brand identity.