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Fast Track Challenge

The Biggest Loser Australia personal trainer Shannan Ponton and The Biggest Loser Club have released Shannan's very own 8 week weight loss, fitness and nutrition program called Fast Track Challenge.

Fast Track Challenge was already in full swing when I was approached. The challenge at the time wasn’t getting the “attention it deserved”, I noticed it needed some sprucing up to professionalise the overall brand and strategically target its audience in a more modern way.

I developed Fast Track Challenge's own stand alone logo, brand identity and website. I also flowed the brand identity across all online and print collateral, including the redesign of the complete internal online challenge material.

This brand overhaul resulted positively to both client and its audience, so much so that partnering The Biggest Loser Club UK decided to re:brand their own personal trainer Richard Chandler challenge (UK version) the same.

Deliverables. logo, brand identity/roll-out, art direction, photo-shoots, website design, weekly edm’s, online marketing, online advertising, weekly video design, social media, promotional attire.


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