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The Biggest Loser Club Australia

We have all heard of The Biggest Loser on Australia's Network Ten TV Channel - A reality show where overweight contestants compete to transform their bodies.

The Biggest Loser Club (is the official diet of the TBL) ... The Biggest Losers aren't always on TV.

My role working for The Biggest Loser Club was very diverse, not only have I been designing seasonal, weekly, monthly advertising and marketing campaigns: conceptual through to delivery, which consist of; weekly edms, website promotions, ebooks etc. I also art directed photo-shoots of the yearly top success stories (not always easy when working with real people (not models) “who are camera shy” its about working with them, building that bond quickly, so they feel comfortable... so we can get the best shot within time and budget.

Another part of my diverse role at The Biggest Loser Club was food styling, photography. Bringing in Celebrity chiefs into our test kitchen to try out new healthy recipes for the diet club.

Deliverables. behind the scenes prep/mood-boards, art direction, styling, photography, retouching, website/mobile/app design

Check out The Biggest Loser Club in more detail and if your inclined to lose weight fast , then sign up!