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Pacific Pumice Supplies

Pacific Pumice supplies truckloads of Pumice stone to dairy farms to lay in the cattle races. Pumice stone works like a sponge or filter. All the animal excrement's filter through leaving the surface dry and the PH level balanced. The purpose is to help minimise infection in farmers dairy cows hooves.

I created this witty idea which launched and introduced Pacific Pumice Supplies Ltd to their target market (farmers).

Campaign was featured in regional farmers magazines. It gained the attention deserved and much success with increasing/ongoing sales. Pacific Pumice continued the campaign and flowed it into regional country pubs, with posters and these bar coasters.

Deliverables: Print advertising, point of sale and sales collateral.