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Metcash Annual Report

Initially a conceptual design project which was pitched to the client but thought the client probably would not go with, because too costly to produce... but they did was nice to see this project make it through to final completion.

Metcash promises fresh quality products, so keeping to that promise, I designed their annual report based on fresh produce. The cover is like a lettuce, the annual report was delivered and packaged fresh in sealed cellophane bags. A sticker similar to what you would find on an apple, displays the company logo and important bits.