Ernest and Julio Gallo
The task at hand was to create an advertising campaign for Ernest & Julio Gallo Wines, which targeted the american market. Aim: to gain more exposure with their consumers.
I art directed this project and joined forces with a copywriter to come up with headline.
I captured the simple pleasures feeling with the usage of black 'n' white photography and the simple pleasures of life such as; riding a bike, playing a board game, looking out at beautiful scenery. Campaign flowed across entire product range.
Project specifics. Advertising
Category: Print & Packaging