Bayer – Avenge
Bayer's Avenge product is a pour-on lice treatment for sheep.
I was contracted by Sydney agency thINK, to help create a campaign for Bayer Australia, to take their Avenge brand to number one in sheep lice control. This needed to address many issues but most of all needed to connect and get farmers attention!
'Highly Evolved' campaign was created and released across regional Australia! The farmers loved it! Avenge sales reps, even had farmers asking for posters of there own to put up in there wool-sheds! Success!
12 months on from campaign launch, Avenge moved to number one in sales Australia wide. Achieving a 215% increase in sales.
My Deliverables: Art direction, Print advertising, point of sale and sales collateral. 30 and 15 second TV commercials 16 x 15 second TV testimonials were also part of this campaign launch
Category: Print & Packaging